About Us & YRA’s History
Who We Are
Primary care medical group in Manhattan, in practice for over 25 years using traditional, integrative and hi-tech medical approaches in a personalized, managed care setting. We try to be very cost sensitive. In our office it’s ‘you and us versus the medical issue’.
The Original Yaffe Ruden Logo
Designer: Terri Edelman | Circa 1985
“We want our patients to be heading upwards in the right direction — towards optimal health, physically and mentally.”
The original Y&R logo depicted The Upward Spiral and an Old-style Stethoscope. The Upward Spiral typifies the style of our approach. We want our patients to be heading upwards in the right direction, towards optimal health, physically and mentally.
By eating properly and reducing stress, one feels more energetic, enabling more vigorous and enjoyable exercise. This leads to a greater feeling of well-being, more interest in good health habits, greater self-awareness and a happier, healthier life – The Upward Spiral. By recognizing the habits involved in the downward spiral, we help our patients deal with these problems, stabilize, turn around, and head upwards.